FOR IMMEDIATE RELEASE

OVER $420,000.00 RAISED FOR THOSE BATTLING BREAST CANCER

Huntsville, Ontario - February 3, 2013 - This past weekend the 14th Annual Kelly Shires Breast Cancer Snow Run was a great success! Over $420,000.00 was raised in pledges and corporate sponsorship, with more expected to come in this week. Bringing the 14 year fundraising total to over $3.5 million dollars. Hidden Valley Resort in Huntsville was the host resort again for this year’s event.

The event kicked off Friday with the Pink Market, where participants could take advantage of some great deals from various vendors in support of the cause. Friday evening the Meet’n’Greet was a ton of fun hosted by Carey Moran from KICX FM. Games were played allowing the women to mingle and meet new people while the judging of the decorated bra contest. Just days before the event took place the Huntsville area was hit with unusually high temperatures of plus 12 degrees and a full day of rain leaving the snowmobile trails in non-rideable condition. Traditionally this is an all-women snowmobile ride but Mother Nature had a different plan in mind. With the local snowmobile trails closed and in lieu of the snowmobile ride the organizing committee put on the first ever Kelly’s Winter Games. Keeping with the original flavour of the event, opening ceremonies started off beautifully with a moment of silence in memory of those who have lost their battle with breast cancer and an enthusiastic dance to the event theme song “Man, I feel Like a Woman” by Shania Twain, a song chosen by Kelly Shires to represent the event. The ladies were then bussed over to Deerhurst Resort for the morning to compete in their teams. The group had an amazing day outside competing in the games. The enthusiasm was high and contagious as the ladies showed their competitive sides throughout the morning. Lunch was served back at Hidden Valley Resort giving the ladies a chance to unwind before being entertained by Canadian Comedy 5 time nominee Kate Davis.

The closing ceremonies consisted of a gala banquet dinner with emcee and breast cancer survivor, Bev Thomson, awards, and auctions. Special mention to our winners of the Kelly Shires Award – Jane Clegg. Kim “Sparks” Fish award – Dorothy Creighton. The Betty Black Award for highest pledges – Terra Carlisle and the Sled Ed Award – Nancy Alderdice.

Congratulations to our raffle draw winners, Sharon Fair of Guelph who won the first place prize of a 2013 Ski-Doo donated by BRP Inc. and Factory Recreation in Midland. Rob Hilditch from Bowmanville who won the 2nd prize of a $500 gift certificate at Royal Distributing and Dave Greenwood from Burford who won the 3rd prize, a stay for two at Hidden Valley Resort.

Extra special thanks and appreciation to this year’s participants, volunteers, media partners and Sponsors for their part in making this year so successful. Special thanks to our Platinum level sponsors - BRP/Ski-Doo®, Choko Designs, Factory Recreation in Midland, FXR Racing, Royal Distributing and the Toronto International Snowmobile ATV & Powersport Show for their continuous support. Thank you to the team at Hidden Valley Resort for all the extra special touches and for making us feel at home. Together we ARE making a difference!

Save the date for the 15th Anniversary Kelly Shires Breast Cancer Snow Run – Feb 7, 8, 9, 2014 taking place at Hidden Valley Resort in Huntsville. Don’t Miss our newest fundraising event on ATV’s, our 4th annual event takes place in Parry Sound in conjunction with Spring Jam April 26 & 27, 2013 www.trax4bc.com

For more information on the event or to apply to the trust:

WWW.BREASTCANCERSNOWRUN.ORG WWW.KELLYSHIRESFOUNDATION.ORG

1-877-436-6467 Suzy Stenoff, Co-founder & Director, suzy@breastcancersnowrun.org

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